The Return of Datsun

Datsun roadster

photo of Datsun 1600 (0r 2000) roadster in recycling yard in Erie, Colorado. ©2012 Joe Farace

JAKARTA (20 March 2012) — Nissan Motor Co., Ltd. today announced measures to strengthen its production base and sales presence in Indonesia. Total capacity will increase to 250,000 annually by 2014, with the workforce expanding to 3,300, and sales outlets are planned to increase to 150 by 2015.

On March 19, CEO Carlos Ghosn met Indonesia president Susilo Bambang Yudhoyono and reiterated Nissan’s commitment to the nation’s motorization.=

While talking to the media, Ghosn announced the return of the Datsun brand, Nissan’s third global brand, alongside Nissan and Infiniti. Datsun will provide sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese carmaking expertise and is a important part of Nissan’s DNA. Datsun vehicles will start sales in India, Indonesia, and Russia from 2014.