Capturing Cadillac Dreams

by | Mar 31, 2020

Today’s Post by Joe Farace

Cadillac was one of the first automobile brands in the world and was second in the United States next to Buick. The firm was formed from the remnants of the original Henry Ford Company in 1902 and was named after Antoine de la Mothe Cadillac, a French explorer who founded Detroit, Michigan. The Cadillac crest is based on his coat of arms, although in recent years the company seems to to be simplifying the original design.

By the time General Motors purchased the company in 1909, Cadillac was already established as one of America’s premier luxury carmakers. It was at the forefront of technological advances, introducing full electrical systems, the clashless manual transmission and the steel roof.

Cadillac was the first American car to win the Royal Automobile Club of the United Kingdom’s Dewar Trophy by successfully demonstrating the interchangeability of its component parts during a reliability test in 1908; this spawned the firm’s original slogan “Standard of the World”. It won the trophy again in 1912 for incorporating electric starting and lighting in a production automobile.

In recent years Cadillac has made some amazing cars yet today they seem to struggle while reinventing themselves as an electric car company with the launch of the battery-powered crossover at the recent Detroit Auto Show.

How I made this shot: It was made with Canon EOS 60D and EF-S 18-135mm f/3.5-5.6 IS STM lens with an exposure of 1/50 sec at f3.5 and ISO 640, processed in Topaz Lab’s Lens Effects plug-in. This Classic Cadillac is much like the one that Mary’s parents brought her home from the hospital after being born, only then it wasn’t a classic—it was just her Dad’s car.


Along with photographer Barry Staver, Joe is co-author of Better Available Light Digital Photography that’s available from Amazon for $21.88 with used copies starting at giveaway prices—less than six bucks.